Helping website visitors have that “These are my people!” experience

In this UU Planet Facebook live session, I share a brief case study on tweaking congregational website text to help people have that “these are my people!” experience.

Recently I visited two UU congregational websites back to back. The difference between them was staggering.

One was “Eh….” The other? I was instantly drawn in, inspired, and had a deep sense that “Ahhhhh, these are my people….”

There are lots of little adjustments we can make online which can impact whether people stay on your website or immediately bounce. We don’t want potential visitors bouncing off your site, we want them to stay, to learn, to connect, and eventually, to visit.

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