Friends, if you want to rock your social media and grow your congregation come the Fall, join me on May 16th for a day-long training at our UU congregation in Framingham, MA. We have a tiny window to infuse our teams with new ideas, intention and skills if they are going to be ready to implement come the new church year. Now is the time — I know, we haven’t even been to the beach yet! I say, come to the training and then THINK ABOUT IT on the beach. Oh yes, that’s the way…
It is time to register, we’re just two weeks out. I know you like registering last minute but that tends to freak out the hospitality team of host congregations. If you know you’re coming, register today. Okay?
Details and registration:
I’ve said it before, but it is important to repeat… Today we need to be intentionally integrating our social media, visitor greeting and other membership development efforts. If we don’t, we’re in trouble.
Thanks to technology the path to membership is moving increasingly online. How many people visit your website before visiting? Around 100%. And now people are wanting to explore your social media and check you out digitally for a while to judge you before they visit. That’s right, they’re judging you based on what you’re online presence and identity.
Potential members are increasingly making a decision about your congregation based on their digital experience, and then and only then, if that’s good, they’ll visit in person to confirm you are what you’ve said you are online.
Increasingly you need to be helping people pre-qualify themselves for membership online if you want them to visit and join in person. I was just guest preaching on this and a newcomer (4th visit) reported keeping an eye on the congregation’s website for a YEAR, a whole year, before feeling like the match was good enough to try it in person.
And your existing members? They are bombarded with information via multiple communication channels. How do you get them to hear you and to not drift away? We’ll discuss all of this in more in one very full, exciting and useful day…
These trainings have gotten rave reviews and have been catalysts for congregational teams to take their social media to a whole new level, especially if your minister comes with you. You can’t communicate well with the world if your minister isn’t communicating with your media ministry volunteers. So, bring a team and get a 2015-2016 upgrade for your communications and membership growth strategy.
Details and registration:
What’s that you say? Are these events being lives streamed? No, but I will be turning the content into text and video resources. Make sure you are subscribed to my Leading Congregations E-Newsletter to be updated as they become available.