Help us identify and retweet your UU climate march photos!

Want to get your photos into the climate march twitter feed, as well as retweeted by national UU Twitter accounts?  Here are two tips.

1. Tweet your photos and include one or more of  the following hashtags.

Hashtag for the march:  #ClimateMarch
Hashtag for faith contingent: #KeepersofFaith
Hashtag for our national UU climate justice  campaign: #Commit2Respond

Including these hashtags will insert them into the top twitter streams for this event.  People will see tweets with these hashtags even if they aren’t following you.


2.  Tag major UU accounts in your best UU climate photos

A great way to get great Unitarian Universalist climate photos retweeted by national UU accounts, including mine, is to tag our accounts in your Twitter photos.

When you add a photo to a tweet via the Twitter app, before you send it,  you can click a link below the photo to say who is in the photo.  You can tag up to ten users in photos this way.

I’ll be actively retweeting photos on Saturday so make sure to tag photos with @UUPLANET.  Also consider tagging your top pix with @commit2respond @UUMFE @UUA @UUSC @UUWorld.

In addition to tweeting your photos, make sure to add them to this national UU shared Google Photo album.

Below is a screenshot of my iphone with a photo being tagged.

Event: UU Social Media and Membership Growth – May 16, Framingham, MA

UU Framingham MAFriends, if you want to rock your social media and grow your congregation come the Fall, join me on May 16th for a day-long training at our UU congregation in Framingham, MA.  We have a tiny window to infuse our teams with new ideas, intention and skills if they are going to be ready to implement come the new church year.   Now is the time — I know, we haven’t even been to the beach yet!  I say, come to the training and then THINK ABOUT IT on the beach. Oh yes, that’s the way…

It is time to register, we’re just two weeks out.  I know you like registering last minute but that tends to freak out the hospitality team of host congregations.  If you know you’re coming, register today. Okay?

Details and registration:

UU Social Media & Membership Growth  – May 16th in Framingham, MA

Peter BowdenI’ve said it before, but it is important to repeat…   Today we need to be intentionally integrating our social media, visitor greeting and other membership development efforts.  If we don’t,  we’re in trouble.

Thanks to technology the path to membership is moving increasingly online.   How many people visit your website before visiting?  Around 100%.  And now people are wanting to explore your social media and check you out digitally for a while to judge you before they visit. That’s right, they’re judging you based on what you’re online presence and identity.

Potential members are  increasingly making a decision about your congregation based on their digital experience, and then and only then, if that’s good, they’ll visit in person to confirm you are what you’ve said you are online.

Increasingly you need to be helping people pre-qualify themselves for membership online if you want them to visit and join in person.  I was just guest preaching on this and a newcomer (4th visit) reported keeping an eye on the congregation’s website for a YEAR, a whole year, before feeling like the match was good enough to try it in person.

And your existing members?  They are bombarded with information via multiple communication channels.  How do you get them to hear you and to not drift away?  We’ll discuss all of this in more in one very full, exciting and useful day…

Peter Bowden speaking at event

These trainings have gotten rave reviews and have been catalysts for congregational teams to take their social media to a whole new level, especially if your minister comes with you.  You can’t communicate well with the world if your minister isn’t communicating with your media ministry volunteers.  So, bring a team and get a 2015-2016 upgrade for your communications and membership growth strategy.

Details and registration:

UU Social Media & Membership Growth  – May 16th in Framingham, MA

What’s that you say?   Are these events being lives streamed?  No,  but I will be turning the content into text and video resources. Make sure you are subscribed to my Leading Congregations E-Newsletter to be updated as they become available.

In cooperation,
Peter

UU Gotta Tweet at #UUAGA video Crash Course

Update:  If you’re watching this in 2016, remember this year’s GA is in Columbus, OH.

Friends, I told people using the UUA’s mobile General Assembly event app that I’d make a quick tutorial on how to get started on Twitter.  Here it is!

In this video I walk you through the process of setting up a Twitter account,  connecting with UUs on Twitter, and a few basics on hashtags.   This is not a comprehensive training, it is just intended to help you set up a Twitter account before General Assembly.  You can learn during GA and in the #UUsGetSocial workshop series.

I look forward to seeing you in Providence, RI next week and on Twitter.  Once you’ve created your account, make sure to follow me at @UUPLANET.  I will also be announcing new UU social media events for the Fall shortly, ranging from Colorado Springs, CO to Providence, RI.

In cooperation,
Peter

UU Social Media Year in Review for 2013

Like - Social Media

Here are a some thoughts in response to Rev. Daniel Harper’s The year in review: UU social media in 2013. I’ll share more thoughts when I have time. Thanks for kicking off the review, Dan! ~ Peter

BLOGGING
We’ve discussed the issue of UU clergy vs. lay person blogging in the UU Growth Lab and most agreed that the ease of sharing ideas and engaging in discussion in topical UU groups has taken some of the energy away from public blogging. While it is great to have these forums, there was some worry expressed in having these conversations moved behind closed doors.

FACEBOOK OUTREACH & DESIGN
There’s been amazing UU outreach done over the last year via social media, especially on Facebook using combinations of striking visual images and quotes. The biggest contributors have been the page (featured in UU world this Fall) & , and Thomas Earthman’s I AM UU page.

TWITTER
There continues to be growth in the number of UUs and UU congregations on Twitter. The UUA’s twitter account now lists:

128 UU Ministers
50 UU Religious Educators
279 UU Congregations

I don’t have stats on the counts from previous years, though I’ve logged these numbers for future comparison.

Hashtags: Though they are now more mainstream, I don’t see many Unitarian Universalists using them well.  Some do, but not overall.  There’s huge potential to bring our congregations, clergy and other UUs on Twitter into larger conversations using hashtags.  Hard to say if it is lack of technical understanding, or simply lack of intention to reach out.

Gini’s Twitter Lesson: At the UUA’s 2013 General Assembly then moderator Gini Courter gave the full plenary a brief Twitter lesson.  It was great to see this attention brought to social media at GA.

VIDEO
The UU video site I curate, http://www.unitarianuniversalism.tv now has over 2450 UU videos. Alas, many are poorly filmed, and are designed for viewing by existing members chained to their pews. Unless someone is already a member or friend of the congregation, you have maybe 3 to 5 seconds to grab their attention. Many of the sermon videos posted online take 3 to 5 minutes, an eternity for a web video.

Also, many congregations are not titling their videos or tagging with keywords which reduces their value. Titles, descriptions and keyword tags will greatly increase the reach of the videos UUs are presently producing.

I’ve had many inquiries from congregations wanting to take their video to the next level (or to start filming) in 2014, which is encouraging. I still advocate for starting with an awesome podcast and periodic video messages designed for outreach (a message from your minister speaking directly to viewer online), and then getting into video of sermons.

PINTEREST
There are approximately 20 active UU congregations and UUA accounts on Pinterest. A search for “Unitarian Universalist” results in ~35 related boards. Numbers are approximate as some appear to not have been used since creating some time ago.

GOOGLE +
I’m getting circled more often by UU’s but I don’t know if people are really using Google+ more or are just being forced to create accounts to use Google services.  As for congregations, a search for Unitarian results in ~90 UU congregations (with profile photos) on Google+.  Searches for Unitarian Universalist yields fewer number, and Universalist fewer still so  “Unitarian” seems best for tracking the trend at this point.

What are your observations on 2013?
And your hopes and dreams for UU Social Media in 2014?

Share your comments on Dan’s post at
The year in review: UU social media in 2013.

Announcing Jan 4th, 2014 Social Media Intensive for Congregational Leaders

Like - Social Media

Friends, on January 4, 2014 I will be leading a social media intensive for congregational leaders.  This event is being held at the Unitarian Universalist Church of Tucson, AZ.   If you are a minister, congregational staff or volunteer interacting with human beings in the United States with internet access and mobile technology,  this event is for you.   Registration is open nation-wide. Hope you can join us!   Full Details & Registration ~ Peter   

Social Media for Ministry, Outreach and  Membership Growth with Peter Bowden

January 4th, 2014  *  Tucson, AZ

Oh yeah!  Join us...

Social media is fundamentally changing how people form relationships, consume information and make important life decisions.  This has significant implications for congregations, from  how we share our news and announcements, to how we invite people into membership. For our congregations to thrive in the 21st Century, we must understand these changes and learn to use the communication tools of our time with purpose, skill and integrity.  Join us for this day-long social media intensive for congregational leaders!

Event Location
Unitarian Universalist Church of Tucson
4831 East 22nd Street Tucson, AZ 85711

Event Sponsors
Special thanks to our sponsoring congregations and the Rev. Charles Gaines, my mentor,  for helping to make this event possible.

Testimonials

“Peter’s passion for social media communications and Unitarian Universalism is contagious. His vision for our future is something we need to learn and embrace.” – Don Southworth, UUMA Executive Director

“Peter provided our team with an opportunity to learn together about social media giving us a common understanding of the benefits and costs of utilizing it. His enthusiasm for social media is infectious, making us feel not only that implementing it is possible and perhaps inevitable as our world continues to evolve.” — Sara D., Church Administrator, Cedar Lane UU Church.

“Peter’s training on Social Media was clear, instructive, and interactive. He is dynamic, engaging and brings an enthusiasm to his sessions that is contagious. I recommend him highly.” — Mark Bernstein, Regional Growth Development Consultant, Central East Region of the UUA

Start Tweeting at #UUAGA in 3 Easy Steps

Reprinted from previous UU Planet post.

You have a smart phone, you’re on Facebook,  you might even have an iPad.  If you DO and you’re at General Assembly, it is time to try Twitter.  I know you can do it and I want to follow your tweets.  Here’s a quick guide.

  1. Find someone you know who is techie and probably tweets.
  2. Offer to buy them an ice coffee if they help you get set up on Twitter.
  3. Do what they say.

I’m serious! GA is the perfect time to get some social media and tech coaching from friends and colleagues.

We need to help each other to learn the communication tools of our time.  I’ve found that one-on-one is best for some people, especially those who are anxious about trying. That’s why I’m doing more private clergy social media training these days.  But I can’t do that for everyone. We need to help each other. If you are at GA and Tweet, try and teach one person how to do the same during the week.

Now that you are set up, make sure to do the following while your coach is standing by…

  1. Write your first tweet. If you’re at GA, include the hashtag #UUAGA.
  2. Next, have them show you how to search for a hashtag, that’s the keyword tags we use to create conversations. Search for #UUAGA by clicking here.
  3. Follow other UU’s tweeting using that tag.
  4. Follow me on Twitter @uuplanet. I’ll follow you back.

Let me know via Twitter if you’ve started Tweeting this GA.

Don’t forget to use the GA Hash Tag!  When you tweet during GA, if you want all of us to follow it, include the tag #UUAGA.

Use Hahtag #UUAGA at GA

3-day UU Social Media intensive next week!

Peter and daughter enjoying porch/rocking chairs at 2011 Star Island Lifespan RE Week


Friends, just received these details for the three-day option we’ve created for those who want to attend the mid-week portion of my social media track next week.  A few people still trying to join us for this  Tue — Thur option  featuring sessions on Facebook, Twitter, and online video for UU congregations. The following details are from email sent out this morning by the conference organizers. Hope you can join us!  -Peter

Can’t make our full conference?
Join us for a mid-week 3-day UU Social Media intensive!

Tuesday, July 17 – Thursday, July 19
Peter Bowden, leader of our week-long social media track, has adapted his program to allow for a Tues to Thurs option—featuring sessions on Facebook, Twitter, and online video.
Interested? Register ASAP!
LRE Registration Fee: $30/day
Room/board charged as personal retreat.
For pricing, details, and to register, visit:
starisland.org/overnight/personalretreats


Interested in attending other days?
We’re working to maximize participation and fill our remaining open seats! Let us know.

The following is the full program description:

Social Media for Ministry & Outreach
Social media is fundamentally changing how people form relationships, consume information and make important life decisions. This has significant implications for congregations. For our ministry to thrive in the 21st Century, we must understand these changes and learn to use the communication tools of our time with skill and integrity. With a focus on ministry and outreach, we will explore major social networking tools including blogs, Facebook, Twitter and Youtube (video). After rave reviews last year, we are bringing Peter back to lead another round of his social media intensive for congregational leaders. This year will include even more material on integrating video into our ministry with all ages!

Social Media for Ministry and Outreach 2/25, Metro DC Area


Social Media for Ministry and Outreach
with Peter Bowden

Saturday, February 25, 2012  *  9AM – 3PM
At the UU Church of Silver Spring  (Website | Google Map)
10309 New Hampshire Avenue  Silver Spring, MD 20903

 Register Online Now
Download & Share Event Flier (PDF)

Social media is fundamentally changing how people form relationships, consume information and make important life decisions.  This has significant implications for congregations. For our ministry to thrive in the 21stCentury, we must understand these changes and learn to use the communication tools of our time with purpose, skill and integrity.

Join us for this day-long social media event for congregational leaders with Unitarian Universalist growth, outreach and media consultant, Peter Bowden. With a focus on ministry and outreach, we will explore major social networking tools including blogs, Facebook, Twitter and Youtube.

Clergy, staff and volunteers from all dimensions of congregational life will benefit from this training.  

Peter Bowden is a consultant working with Unitarian Universalist congregations across the United States, as  as well as a TV producer working on multiple PBS programs.  Known for his work with growth, outreach and media, Peter has led trainings for a growing number of UUA Districts, UUMA & LREDA Chapters, at UUA General Assembly conferences, Ferry Beach and the Star Island conference center. Peter lives in Cambridge, MA with his wife, the Rev. Amy Freedman, and their daughter.

Event coordinated and hosted by
the U Church of Silver Spring

Get my tweets @uugrowth

After Tweeting @uuplanet for the last few years I’ve just changed Twitter usernames to @uugrowth.

This is to bring my UU Growth related tweeting in line with this site’s address, uugrowth.com, associated Facebook page at Facebook.com/uugrowth, and all my other UU Growthines into alignment.

Questions about that?  Send me a Twitter direct message via @uugrowth.

https://twitter.com/#!/uugrowth/status/149182952503386112