Does your congregation use Facebook? If so, you need to be tracking changes to Facebook that are going to impact your strategy. I discussed the announced changes and the implications in my UU Planet Leaders Facebook Group. The recording is below.
What did Zuck say to promp this conversation? At the F8 conference, Mark Zuckerberg shared a vision for the future of Facebook including an intensified focus privacy, encryption, ephemeral content, and connecting people with “meaningful community” via Facebook groups. The group focus is already rolling out. You’ve seen the changes if you updated your app.
As Facebook works to drive people into groups, we need to make sure your congregation has a Facebook strategy that takes advantage of this group focus and helps people successfully connect with your congregation offline, face-to-face.
Tracking these changes and discussing related strategies is something I’ll continue to discuss via social media and in my Leading Congregations Monthly trainings. If you’re interested in this topic, make sure you subscribe to my email newsletter so you get notifcations for live chats, video releases (like the one above), and training topics.
This session was recorded May 10, 2019 in my Facebook group for Unitarian Universalist Leaders.
Here’s Zuckerberg’s full F8 talk: